Professional Persistence - The Creativ Brief
Image by Cole de Brito
Persistence (and its cousin perseverance) are underrated professional skills.
Your ability to continue in spite of obstacles, difficulties, or opposition form a trustworthy litmus test for your future success. Anyone in sales will understand this reality viscerally.
Most people simply give up. There’s been certain times that I’ve considered it.
I’ve found success in entrepreneurship is tied directly to my ability to navigate or overcome challenges. Rejection, objection, and failure are inescapable realities of starting a business.
Persistence is key.
3 Stories Dominating Media and Tech Headlines
Why Did HBO Max Become Max? Behind the Streamer’s Relaunch Strategy. The relaunch comes as a way to merge HBO Max with Discovery+, signaling a broader blend of programming. HBO Max skewed towards more male viewers and grittier, scripted content, while Discovery+ housed more unscripted content with a viewership that skewed more female.
Why it matters: How effective the rebrand will be at retaining and increasing subscriber numbers has yet to be seen, but removing HBO from the name may not be the smartest move in regards to brand recognition.
Generative AI has come for advertising. While the advertising industry has utilized AI for things like analytics and audience targeting, content generating AI is a new force to be reckoned with. Agencies like WPP and Omicron have partnered with companies like NVIDIA and Microsoft to explore ways to integrate AI into creative and business decisions. Google recently introduced a new AI feature to its Product Studio to help businesses create product imagery and advertisements.
Why it Matters: It is projected that AI will in some way influence over 90% of all ad revenue by 2032. Marketers and Advertisers should build teams to understand AI’s ramifications on their business.
Instacart launches new in-app AI search tool powered by ChatGPT. The robots are ready to help you with your grocery shopping. Instacart is launching a ChatGPT powered feature that will allow users to ask questions about meals and products via the search bar.
Why it Matters: This is part of a larger program launched by ChatGPT with partner brands to find new applications for its generative text program. These partnerships should be considered experimental while a forward look of what might come.
Stat of the Week - Most Popular Brands on TikTok
TikTok is the most followed brand on its own platform with 72 million followers.
Netflix and other media rights holders like the Fail Army, and WorldStar Hip Hop dominate the top 10. Media companies have learned to connect with audiences via sneak peeks, behind the scenes footage, new releases, and trailers.
Other top followed brands include sports giants like WWE, FC Barcelona, and the NBA.
Only one gaming entity makes the ranks, and that was of course Fortnite.
One Fun Thing - Which Coast is the Best Coast?
By Breanne Doldron, Associate Consultant PR and our newest hire.
I came to LA with one plan and one plan only – to figure out which coast is the best coast. I was born & raised in Brooklyn, and have only lived in East Coast cities such as Amherst, MA and Philadelphia. My key findings:
Had the best sushi I’ve ever had here at Hama
Of course, the beaches knock Coney Island beach out of the park, even in 60° weather
I haven’t met one person in LA that’s not a total character. Do what you will with that.
I’m here for another 6 days and still have a lot of exploring to do, namely settling the Shake Shack vs In-N-Out debacle and getting as many lattes and hikes in as possible. Feel free to send over your favorite LA spots!