New market entrants should recognize the advantages they possess over their larger rivals. Their ‘newness’ affords them several opportunities to displace, or even replace, their competition. Bigger does not always mean better. In the free market, Davids topple Goliaths every day.
Read MoreYes, consumers hate most ads but that is because most advertising is bad. Yet, that begs the question - why are so many ads bad and what constitutes ‘bad’ in this advertisers opinion? In this white paper, we explore the incentive structures that produce most advertising we see today.
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