Creativ Strategies officially turned 1 year old last month, marking the occasion with over half-a-million dollars in business with a slew of media and tech clients.
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What do Google, Kleenex, and Dumpsters have in common? They are all brand names that have become the defacto name for an entire product category. But how do brands become "Industry Giants" of a Market Category? We discuss it in our latest Creativ Brief Article.
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Nerds descended on Venice Beach this past week for LA Tech Week. The eclectic gathering brought together like-minded innovators, investors, founders, enthusiasts, groupies, artists, and business leaders to share ideas on the technological future. Here’s 4 big takeaways from Silicon Beach’s annual conference.
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Is word of mouth all it's cracked up to be? Can we measure its efficacy against other forms of marketing? Hamburgers and a mathematical formula reveal the answers.
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The Metaverse and Web 3.0 persist as vaguely defined buzzwords of the day. We define the metaverse, explain Web 3.0, and highlight a case study on bringing new NFT tech to market.
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An analysis of Hard and Soft Power and how to wield them. How can we apply these concepts of power to our understanding of Ukraine, Russia, and business?
New market entrants should recognize the advantages they possess over their larger rivals. Their ‘newness’ affords them several opportunities to displace, or even replace, their competition. Bigger does not always mean better. In the free market, Davids topple Goliaths every day.
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Gen Z is in, millennials are out, authenticity is still a buzzword, multi-cultural and inclusion were hot topics, and Ad Land came to Party. For those of you who may have missed it, here’s our recap on what Ad Land was talking about at Advertising Week New York 2021.
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Yes, consumers hate most ads but that is because most advertising is bad. Yet, that begs the question - why are so many ads bad and what constitutes ‘bad’ in this advertisers opinion? In this white paper, we explore the incentive structures that produce most advertising we see today.
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Netflix announced a bold move into the gaming industry. Wall Street analysts are wrong. This is another bad ass move from the Netflix team. Here’s Why.
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A creative strategist speaks two languages, business and creativity. The marriage between strategy and creative is a marketing plan that works.
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4 Things I’ve Learned About Entrepreneurship
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We are a content studio for entertainment brands and publisher made by creatives just like you. We are the champions of the new. If you are an artist manager, studio, publisher, label, or entertainment company, we can champion your new too.
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In a rapidly changing world, adaptability in the face of adverse events is crucial. Mindfulness offers a proven approach to overcome life’s many unexpected challenges.
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By following these three simple tips you can ensure the sit backed and relaxed airport experience we all deserve.
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People judge you by the way you talk. In business, how the way we speak is often how others determine if we are part of the industry in-group. There’s a language of business, and it changes depending on the industry we find ourselves in.
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The tit-for-tat between Epic and app store owners represents one battle in a larger, hidden war about who owns the digital pipes that affect us all as consumers. The outcome of these individual battles will determine the future of how we consume media forever.
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The subscription model has killed windowing and the home entertainment market. Instead of buying individual pieces of entertainment at retail, consumers now subscribe to services that bundle collections of entertainment into a single platform.
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Legacy media companies have failed to understand what makes their entertainment brands valuable, creating new brands instead of extending existing ones.
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Trials like these give us a fuller picture into human potential and remind us – given the right environment and space – that anyone of us can be creative. Here are some of my favorites.
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