We’re ending our day with The Creativ Brief, recapping Advertising Week which officially wrapped yesterday.
The annual advertising conference gathers several thousand marketing and advertising professionals in midtown, Manhattan.
Here’s the biggest trends emerging from our conversations:
In-game advertising panel with Activision Blizzard, Livewire, Spark Foundry, and Digiday
Read MoreQuality is often perceived as inversely related to price.
As the quality increases prices increase; as quality falls price decreases.
However, in business choosing the cheap option usually costs you more in the long run.
Read MoreNetwork effects refer to the phenomenon that the more people use a product or service the more valuable that product or service becomes.
Social media/networks are the primary example. The more people that use a social media service the more valuable the network becomes for both consumers and advertisers.
Read MoreWhat’s your value?
Whether you are entry level, a company executive, or client partner, people want to understand the value you bring. It’s the inescapable reality of capitalism.
A new partner or employee has an unknown value. The key to bringing on new employees or partners lies in aligning value to goals.
Are your deliverables or value propositions aligned with costs?
Do your clients/employer properly understand the value provided? Do they value it more or less?
Are your goals specific and measurable so both sides can judge success?
The more something costs, the more consideration one needs before they purchase.
A bag of chips takes less consideration than picking out a nice restaurant. A new toy is considered less than a new piece of furniture. A vacation destination less than a new car. Leasing an apartment less than purchasing a house.
Read More62%. Digital media now accounts for 62% of media consumption worldwide.
There’s a lot of digital trendspotting, but little analysis on why digital media is vanquishing its older, analog relatives.
Read MoreAutomatic work. That’s the promise of automation.
The massive investments in automation tools promise massive returns for investors and companies that deliver the goods. However, experience has taught me that ‘automation’ in marketing workflows has been oversold as more promise than reality.
Read MoreWe’ve all participated in the business ritual of formalized networking - the business conference.
According to Gartner, businesses spend an average of 10-20% of their marketing dollars on events, making the pressure to see an ROI a must.
Read MoreIn all cases, a partnership is the union of two or more entities for mutual benefit. To identify great partnerships, identify individual strengths in entities that compliment the other.
Read MoreThe unfortunate reality is whether it's a decision, strategy, or campaign, data mostly serves as confirmation bias to whatever the agency and marketer want to do anyway.
Read MoreFriction is what clinical psychologists refer to as ‘barriers to action’.
Distance, time, effort.
Friction represents the added obstacles that impede someone from taking action, determining behaviors we repeat, and ultimately, the habits we form.
Read MoreThe most successful brands integrate themselves into consumers' daily lives by influencing their habits.
Social media, Microsoft Office, productivity programs, toothpaste, entertainment, home goods, drugs, and more all form our daily routines.
Read MoreChronic burnout is a disservice not only to yourself but the quality of your work for clients. You can not operate at your best if you are at your worst.
Read MoreClarifying a commonly misunderstood marketing term. + CNN’s meltdown, Binance and Coinbase Get Sued, Amazon wireless, U.S. Medical Jargon
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