Thoughts

Underrated professional skills + HBO Max becomes Max, Generative AI in Advertising, and Most Popular Brands on TikTok

There's only two ways to build credibility in the business world. TikTok lawsuit, CMO budgets, and creator campaign spend.

AI AI AI AI AI AI AI AI and more AI this week in The Creativ Brief

Examining lesser known ways AI is changing the modern world

In this week’s Creativ Briefing: Advertising Science: Applying the scientific method to create data-driven campaigns

In this week’s Creativ Briefing: Decisions, Netflix Bets Big on S. Korea, Vice Media's Bankruptcy, B2B Event Spend

In this week's Creativ Briefing: In-person Value, Cable in Chaos, Podcast Genres, and the Elusive Blue Twitter Check Mark

In this week's Creativ Briefing, Creativ Strategies Welcomes Breanne Doldron, Woke Bud Light, FOX Defamation Case, Cookieless Future

In this week's Creativ Briefing, I recap A Guide to Modern Media Consumption , NPR Quits Twitter, NoChella

In this week's Creativ Briefing, I recap more Business Travel, Gaming on Netflix, Miami, Tech Workers, and a Gwyneth Paltrow Meme

A 2 week marathon at SXSW and GDC. In this week's Creativ Briefing, I recap the most important things from GDC and the world of media, including managing expectations, TikTok gets grilled by Congress, recapping GDC, Steam’s most played games.

This week's edition covers: GDC, SXSW Recap, Federal TikTok Ban, Chat GPT Momentum, Conference Thoughts

Our weekly Creativ Briefing Newsletter is live today. Your weekly read to become a smarter marketer. This week's edition covers: Texas Hospitality, SXSW, panels, Netflix Live Streams, Internet Growth

Our weekly Creativ Briefing Newsletter is live today. Your weekly read to become a smarter marketer. This week's edition covers: Future of Work, Why People Quit, Processes, and SXSW

Our weekly Creativ Briefing Newsletter is live today. Your weekly read to become a smarter marketer. This week's edition covers: Where the Best Ideas Come From, Social Media Shake Ups, and Who Knows at Hulu.

Our weekly Creativ Briefing Newsletter is live today. Your weekly read to become a smarter marketer. This week's edition covers: "How to Survive a Layoff", the significance of the FOX-Dominion 1st amendment case, podcast stats, and poking fun at AI

Welcome to our newly formatted Creativ Briefing. Each Friday, we’ll deliver news stories dominating media and tech, stats, and good reads that will make you a smarter marketer. Please send me an email or DM with any requests or suggestions. We welcome the feedback.

In the holiday spirit of seeking thought leadership relevancy, here’s five predictions for the future-forward marketer in 2023. 

Advertising Week NY hosted its annual tentpole in New York City last week.

It's a bit like Coachella for advertisers. Ludacris, Busta Rhymes, and P Diddy perform, but you also go to marketing panels. We have fun in adland.

Here’s four big trends we took away from advertising’s biggest conference.