The Creativ Brief: NewFronts 2024 Reca
Advertisers, media, and partners gather in NYC this week for NewFronts, the largest digital media conference in the United States.
We attended with partners and clients. Here’s what we heard and learned.
TikTok is going to fight the recent legislation. At the outset to a room of 500 advertisers, TikTok’s head of business affairs plainly said the recent legislation signed by the Biden administration violated their constitutional rights which they’d fight in court. Advertisers seemed unphased. The presentation continued with a new feature for planning and buying media on the TikTok platform, an awkward panel about Vaseline ‘slugging’ with the CMO of Unilever, and a performance by a musical artist.