The Creativ Brief: What are Advertising NewFronts
Next week thousands of advertisers, agencies, and media owners will coalesce in Manhattan for Newfronts, hosted by the Interactive Advertising Bureau.
The Interactive Advertising Bureau, more commonly known as the IAB, is an American advertising business organization tasked with conducting research, and supporting members via public policy. The group also sets general standards for digital advertising, including what constitutes a view, digital tracking rules, cookie enablement, and more.