brands — Thoughts — Creativ Strategies

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Posts tagged brands

Marketing to Mental Short Cuts

Framing Brand in the context of consumer behavior.

Marketing StrategyWes MortonApril 19, 2017mental shortcuts, heuristic, daniel kahneman, fast thinking, slow thinking, brands, paradox of choice, brand equity

What's a BRAND?

How do we define a brand in the contemporary world?

Marketing StrategyWes MortonMarch 15, 2017what is a brand, brands, mental shortcuts, consumer touchpoints

Authentic Thoughts on Authenticity

Authentic Thoughts on Authenticity

What marketers mean when they talk authenticity.

Macro MarketingWes MortonMarch 8, 2017authentic, authenticity, agency, advertising, communication, brands, creativity, strategy