mental shortcuts — Thoughts — Creativ Strategies

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Posts tagged mental shortcuts

Marketing to Mental Short Cuts

Framing Brand in the context of consumer behavior.

Marketing StrategyWes MortonApril 19, 2017mental shortcuts, heuristic, daniel kahneman, fast thinking, slow thinking, brands, paradox of choice, brand equity

What's a BRAND?

How do we define a brand in the contemporary world?

Marketing StrategyWes MortonMarch 15, 2017what is a brand, brands, mental shortcuts, consumer touchpoints