Challenges Welcome
British Airways wanted to raise awareness for their new San Francisco hub and loyalty credit card with Chase. We partnered with PureWow and InsideHook to develop a digital invitation to a hosted dinner, created social assets, and custom editorial all with embedded video targeted to high net-worth Bay Area travelers.
I developed the campaign framework, reviewed custom editorial copy, and project managed the campaign from start to finish.
Produced by Ogilvy & Mather, integrated throughout the campaign via social, our custom editorial, and invitation pages.