![](https://images.squarespace-cdn.com/content/v1/58939f6a414fb5632dbe801e/1656439771751-6ATSYOYV0HQWCINV8BP7/Satoshi_Final_1080x1080.jpg)
Satoshi's Index: Brand, PR, and Partnerships
Satoshi’s Index was the brainchild of two Web3 pioneers who brought us on to build the entire brand and community around the crypto investment NFT project.
![Marketing Strategy and Brand Building](https://images.squarespace-cdn.com/content/v1/58939f6a414fb5632dbe801e/1656439790982-3NNS87B2O5Q181KPP8CK/Satoshi_Final_Landscape.jpg)
Marketing Strategy and Brand Building
We developed the entire marketing strategy in collaboration with both founders. This included a complete brand build (name, mascot, colors), artwork support, design, PR support, and paid media.
![How It Works](https://images.squarespace-cdn.com/content/v1/58939f6a414fb5632dbe801e/1656442586709-CUNWR1ZGOHT401QJ2IGM/Web%2B3.0%2BCase%2BStudies.pptx.jpg)
How It Works
Easy to understand messaging on what our project does and how it works.
![Built a Long-term Plan and Roadmap](https://images.squarespace-cdn.com/content/v1/58939f6a414fb5632dbe801e/1656442763770-Y17CFZE4X3AY1FQBYHLD/Web%2B3.0%2BCase%2BStudies.pptx.jpg)
Built a Long-term Plan and Roadmap
We planned our roadmap to our community and vigorously followed through with it. When we had delays or hiccups we let them know.
![Partnerships with Crypto and NFT Influencers](https://images.squarespace-cdn.com/content/v1/58939f6a414fb5632dbe801e/1656443045956-8TTNHWHXLPJUDI74FLJO/Web%2B3.0%2BCase%2BStudies.pptx%2B%25281%2529.jpg)
Partnerships with Crypto and NFT Influencers
We tested dozens of influencers around our specific product. They came in two flavors:
Influencers specific to our product (crypto traders, crypto investors, crypto experts)
Influencers specific to our platform (NFT influencers, NFT sites, NFT promotors)
![PR, Community Building, and NFT Sale](https://images.squarespace-cdn.com/content/v1/58939f6a414fb5632dbe801e/1656440172224-8QEKLAPU0OP758VYLWB6/PR+Satoshi%27s+Index.jpg)
PR, Community Building, and NFT Sale
We built a 5,000 member community from 0 across Discord, Twitter, and Instagram. Over $100,000 in NFT sales. Press in several major crypto and Web3 outlets, including NFT calendar, Bitcoinist, Cryptoslate, CryptoPotato and more.