Challenges Welcome
Branded Entertainment Network hired me as a Marketing Manager. The newly re-branded Bill Gates company needed a new look and feel, a new voice, a new website, a digital sales funnel, and content management.
My projects required collaboration between client development, client services, research, and C-suite executives, 4 global offices, and two separate business units of Greenlight and BEN. Global projects resulted in the construction BEN's underlying marketing infrastructure, digital processes, brand refreshes, and voice.
I collaborated with our creative agency in order to develop bold new language for the company.
BE the Entertainment, a slogan I developed, was adopted throughout he company, appearing in marketing materials, core decks, the website, and events. It’s a call to action for brands to engage in our entertainment integration solutions.
I creatively directed dozens of video assets in collaboration with both in-house and contracted editors, including our main company sales reels, internal communication reels, events videos, 30 second spots, and social video. In addition, I managed the company YouTube page.
I managed search engine marketing with an outside consultant. With half the afforded SEM budget, we achieved over 180% ROI, cut our CPL in half, and drove more conversions than the previous year.
I worked with IT to set up a share file system across the company. The system allowed previously segmented teams to collaborate and source consistent material, giving BEN a unified cloud based platform for employees to store and pull material from.
In concert with the product team, I led the marketing departments integration into the company’s first CRM system. Aspects included website lead capture, cookie tracking data, marketing ROI tracking, and end-to-end reporting for our executive team.
I led strategy for our digital marketing efforts, tying SEM, SEO, social, lead tracking, and marketing ROI into singular and simple B2B campaigns.